TISSOT天梭表 PRX快閃派對
活動日期： 2023/11/17（五）
活動地點：新光三越台北信義新天地A4 1F Draft Land旁
活動Key Stars：坤達、未來少女黑耀精靈
專案成效：
A.出席人數
| Attendance | Party | |
|---|---|---|
| Media | 53 P | 0 P |
| KOLs | 0 P | 27 P |
| The Public | 0 P | 165 P |
| Total | 53 P | 192 P |
B.媒體/社群曝光
| Summary | Numbers of Exposure | AD Value | PR Value |
|---|---|---|---|
| Daily | 1 | $450,000 | $1,350,000 |
| Online | 38 | $2,430,000 | $7,290,000 |
| Media-Social Media | 30 | $1,457,000 | $4,371,000 |
| Key Stars | 38 | $1,705,000 | $5,115,000 |
| KOLs | 88 | $931,800 | $2,795,400 |
| The Public | 165 | $166,000 | $498,000 |
| Total | 359 | $6,909,800 | $20,729,400 |
相關案例
